by Furry Girl
11.10.11
After 8 days of rolling around Los Angeles, the billboard run concluded yesterday. (We were given a full bonus day because winds last week prevented the company from being able to safely deploy. That sounded weird to me at first, but looking at the billboard trailer, I can see how wind could easily tip the thing over.)
I've posted more photos (sent by the awesome Stacey Swimme, who also handled press inquiries) here, but here's a couple that give you the basic idea of the project:
The billboard didn't get the response I would have expected from the media. I didn't think we'd make front-page headlines, but I thought that we would garner more blurbs. Maybe the press is burnt out on covering protesty topics because of the Occupy thing, maybe this isn't that interesting to them, or maybe having a mobile billboard made it more difficult to be able to report on. I think the only media coverage (outside of sex worker blogs) were these four items:
* LAist covered the billboard 3 months ago when fundraising concluded.
* LA Weekly covered the story on their blog, no idea if it made it into the print issue. The article is inexplicably illustrated with a photo of an Asian woman licking a toe.
* XBiz, a porn/novelty industry trade magazine/site covered the billboard. This is the first time I've ever seen the phrase "sex work" on the front page of their web site, which makes me happy, because so many porn people like to think they are different/better than other sex workers.
* ABC local news in LA did a story, which was supposedly positive, but there's no video online.
But, press or no press, countless thousands of people in LA had a chance to read a definition of what a sex worker is, and I hope that the project has helped spark a lot of conversations. I'm very proud that something I organized got off the ground, and I'm already wondering where to take a public awareness campaign next.
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Furry Girl: a good time not yet had by all.
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* LA Weekly covered the story on their blog, no idea if it made it into the print issue. The article in inexplicable illustrated with a photo of an Asian woman licking a toe.
Accompanied by the caption "sex and zen." Great.
Comment by Luna — November 10, 2011 @ 6:36 am
For what it's worth, I've changed my mind about sex work since I started reading your blog (I found it linked from another blog). It is good to know the difference between sex work and sex trafficking/slavery, because that was my initial concern. Count me in as a person willing to challenge the prevailing beliefs.
Comment by Green Fairy — November 10, 2011 @ 9:46 am
In my experience media about billboards tends to be driven by two things. 1) an attempt to get it shut down or 2) a launch where someone at least somewhat famous opens it, preferably with some opportunities for good visuals.
While you had 1) it was a drawn-out saga before it went up, not afterwards, so that may have hurt. Did you do a launch? If so I missed your reference to it here.
Comment by Stephen L — November 11, 2011 @ 5:27 am
Congratulations! Have you seen a rise in hits to the swaay.org website?
Comment by Infidel753 — November 11, 2011 @ 6:21 am
Green Fairy: That's what I'm here for! I'm glad to have changed your mind. Forced labor trafficking and sex slavery are horrible crimes that do exist, but they're not nearly as common as some people think, nor are they mutually inclusive with sex work.
Stephen: Yes, we did a launch press release, but only one large media outlet (ABC local) did an on-camera piece. I didn't see it, but it was supposedly positive.
Infidel: I haven't seen a *huge* increase in traffic, but people coming from direct type-ins in us. (People who type swaay.org into an address bar, as opposed to coming to the site through a link.) Since I didn't want to count on everyone seeing the billboard to go to the web site, I basically distilled two of the most important things from the website and put it on a billboard. If even a hundred more people know what "sex work" means, or have given more thought to trafficking, that's a great thing, even if they never visit swaay.org
Comment by Furry Girl — November 11, 2011 @ 4:50 pm
Comment by Trackbacks — May 17, 2012 @ 8:04 am